Nykaa: A Beauty, Fashion, And Wellness App

Nykaa is an online beauty shopping app. It is an Indian e-commerce brand started in 2012 by Falguni Nayar. Nykaa has come in the queue of unicorns in 2020, having worth $1.1 US Billion. The store is available as a website, mobile app, and offline store.

The Key Points Of the App:

  1. Free Shipping for orders above Rs.499
  2. 15 Days easy returns for almost every product.
  3. Authentic Products (source directly from directly Brands or some authorized distributors)
  4. Has 2400+ with well curated 1.9 lakh+ products.

Table of Contents

Layout Of the Nykaa App

The interface of the app is eye-catching which insists you buy something. Also, it is easy to use and handle. After signing in to the app with your email id or phone number, you will land on the home page. The layout of the home page is very colorful and attractive.

The top left of the home page has Nykaa Store. The Store has a One-Stop beauty shop i.e. Nykaa, then there is a premium international luxury brand named Nykaa Luxe. After that store has Nykaa global which has the best of international brands shipped from across the world. In the end, the store has something for professionals that is Nykaa pro.

On the top right has a wishlist (a heart shape icon) and a shopping bag to add items for purchase. Below that there is a search bar. Then comes the highlighted part of the page that is the sale. The horizontal line shows all the sales going in each category.

Currently the sale going on the app are Makeup Sale, Skincare sale, Haircare sale, Luxe Store, Personal Care sale, Fantastic Fragrance Test is going from 23 Oct -29 Oct, Natural, Health & Wellness, Appliances, Try & Buy, Global Store, Mom & Baby, What’s Hot At Nykaa.

Details of Retail Stores can accessible from the app. You just have to enter your city and you will Nykaa Store near you. Recently, Diwali Dhamaka Sale is going on from 23rd Oct to 1st Nov. On this sale, you can get up to 50% off. Besides this, some evergreen offers are also available like on the first-order one can get Rs.300 off on a purchase of Rs. 1000. Use code: FIRST300.

Also on using Axis Credit & Debit Cards, you can save up to 10%, and the same for the Citi bank Debit & Credit Crads. And by paying with a Paytm wallet one can save up to Rs.500.

Nykaa Beauty Brand

Categories To Explore

There are 10+ categories to explore and buy products. Variety of products of top known brands available ranging from Makeup to pet care. All categories has many sub-categories to explore. The Makeup category has product individually for Face, Eyes, Lips, Body Art, Nails, Makeup kits, tools & brushes.

The face section has Face primer, Concealer, foundation, compact, contour, loose powder, blush, bronzer, BB & CC cream, highlighters, setting spray, makeup remover, sindoor. The eye section has Kajal, eyeliner, mascara, eyeshadow, eyebrow enhancers, eye primer, false eyelashes, eye makeup remover, under eye concealer, and contact lenses.

Lips section has lipstick, liquid lipstick, lip crayon, lip gloss, lip liner, lip plumper, lip stain, lip balm, lip primer. The nails section has nail polish, nail art kits, nail polish sets, nail care, nail polish remover, Manicure & pedicure Kits.

There is a skin category is also available where you can get cleansers, toners, moisturizers, masks, eye care, lip care, neck creams, body care, sun care, hands & feet, kids & combos. Also you can shop here according to your concern. The Kids & combos has facial kits, combos @ Nykaa, gift Sets.

Then comes Hair category, the most required category for everyone irrespective of gender. The hair care collection has tools & accessories, hair Styling, shop products according to your hair type or shop by your hair problems, and professional brands. Then comes the range of personal care which includes bath & shower, body, face, hands & feet, feminine hygiene, sexual wellness, dental care, tools & accessories, home & salon disposables, home & health, travel essentials, and eye care.

Nykaa has focused the spotlight on the most ignored category, that is Men’s grooming. They has made special emphasis on this category knowing it’s equal importance. The Men’s grooming section has a complete men’s grooming collection which includes shaver’s & trimmers, Razors & Catridges, Shaving Cream, foams & Gels, pre & post shaves, Beard& mustache care, intimate care.

The category like Fragnance and appliances has many products to explore. The women fragrance, men fragrance are individually available. fragrance also available in the form of gift sets & combos, premium & designer perfumes, ultra-luxury, candles. If you’re confused which perfumes you want to buy there is a feature Help Me Choose- Fragrance Finder.

Keeping pandemic in mind, Nykaa has made a category for COVID & Home Essentials which includes cleaners, laundry, fresheners & repellants, disinfectants, and disposables & garbage bags. At this time every single product has some or more amount of chemicals in it, which cause harm to your body. But there are some brands/companies who care for you. And that’s why the Natural Category was made in the app. It has products for skin, makeup, hair, body care, baby care, and Aromatherapy.

Nykaa luxe

In the natural category one can buy products according to their concern. Products are available according to type of skin, trending searches. For luxury products in best price you can check out Nykaa Luxe. The category includes products of brands like Clinique, Bobbi Brown, Dior, Estee Lauder, Givenchy, and many more.

Brands On The App

There are almost 2663 beauty and wellness brands available on the app. One can easily find any product of the required brand here. You can find product according to categories you want. All the brands can be checked out here on the shop feature of the app. Overall complete beauty collection are available here.

Top Brands Of Nykaa

  • Maybelline NEW YORK
  • M.A.C
  • NYKAA Cosmetics
  • NYKAA Naturals
  • mama earth
  • minimalist
  • mcaffeine
  • Bath & Body Works
  • plum
  • Neutrogena
  • Kay Beauty
  • WOW Skin Science
  • BIOTIQUE Advanced Ayurveda
  • The Body Shop
  • KAMA Ayurveda
  • Cetaphil
  • Clinique
  • innisfree
  • Forest Essential
  • OLAY
  • Smashbox
Makeup products

Brands Only At Nykaa

  • Charlotte Tilbury
  • e.l.f.
  • Sulwhasoo
  • dermlogica
  • NYX Professional Makeup
  • Kay Beauty

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