AJIO: Reliance’s Online Shopping App

Ajio is an initiative of Reliance Retail’s Digital Commerce to create an easy way to style up even when you are not able to go offline store. Reliance company has compiled their advanced online internet structure JIO, with the offline store TRENDS.

It is a fashion and lifestyle online brand that was started back in 2016 in Bangalore. Within a span of 5 years, it has become India’s one of the leading fashion brands competing with Myntra, Lifestylestores, Koovs and, etc. According to data of 2020, Ajio has generated revenue of more than $750 USD which accounts market share of 5-10% in the fashion category.

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AJIO’S BIG BOLD SALE

The BIG BOLD SALE is one of the biggest sales of the year. It is called India’s Hottest Fashion Sale with 50-90% OFF which includes 2000+ brands with discounts on 99.99% styles. The sale is started on 10 Dec and ends on 19 Dec. It was powered by SUPERDRY in association with Adidas.

On using HDFC Bank Credit Card, while shopping on AJIO’s Big Bold Sale, customers can get an instant discount of 10%. The only condition here is you have to make a minimum purchase of Rs.299.

Become a top shopper of AJIO in BIG BOLD SALE, and get a chance to win 13 Pro Max 256GB worth Rs.139900.

Ajio's Big Bold Sale

Brand Ambassador

For promotion, Ajio has launched Ad Campaign which was developed by Phanthom Ideas. They have made a list of fashionista celebrities from Bollywood, Tollywood, Kollywood, and many other regional stars. The lead actor of the ad campaign is Sonam Kapoor Ahuja and Siddharth Malhotra followed by Shruti Hassan, Kajal Aggarwal, Mouni Roy, Guru Randhawa, Pratik Gandhi, and Keerthy.

Features Of Ajio Mobile App

Home Page: Like any other app, it also has a home page that has access to all other features of the app. The layout of the home page has a menu bar on the top left with a notification icon on the top right. A search bar just below the menu.

Below the search bar, you will have all the categories to explore which have all the lifestyle and fashion brands. After that Ad campaign for the latest sale, then you will find Today’s deal and many offers to explore, choose and buy.

There is a section of Play, earn, splurge, and repeat, here you can game and earn rewards for future purchases. The games zone has many games like Brick Plunge, Bottle Shoot, Colour Chase, Bowling Stars, Saloon Robbery, Enchanted Waters. Apart from Ajio also has Spin the wheel and quiz game. The rewards can offer up to 75% off on your next purchase.

There is a section called CELEB STYLE FILES where you can choose your styles from celeb’s favourites. Here you will get favourites of all the brand ambassadors of Ajio. There is a special section where individual offers on particular brands are available. Also, there are some exclusive brands of TRENDS like Avassa, Siyahi, fusion, Performax, NETPLAY, Teamspirit, DNMX, RIO, Fig.

Ajio top brands

CATEGORIES Available On AJIO:

WOMEN: We all knew that women have lots of options to wear, therefore there are lots of varieties to explore in this section. The first sub-category is Western Wear which includes Dresses & Jumpsuits, Tops & T-shirts, Shirts, Jeans & Jeggings, Trousers, Skirts, Shorts, Sweaters & Sweatshirts, Jackets & Coats, Blazers & Waistcoats, Sports & Activewear and, Bottomwear.

Second is Ethnicwear which includes Kurtas & Kurta Set, Sarees & Blouses, Ethnic Dresses, Kurtis, Tunics & Tops, Fusion Wear, Palazzos & Trousers, Lehenga Cholis, Dress Material, Ethnic Skirts, Dupattas & Shwals and, Ethnic Jackets.

The third sub-category is Footwear which has Flats, Heels, Casual Shoes, Sports shoes, Sports Shoes, Flip-flops and, Boots. The fourth sub-category is Precious Jewellery, Fashion Jewellery, Watches, Sunglasses, Backpacks & Laptop Bags, Wallets & Clutches, Socks & Stockings and, Masks.

The lingerie & Nightwear section has Bras & Lingerie Sets, Panties, Shapewear, Camisoles, Thermals, and Nightwear. There is an option to shop via brands. The brands they have for the women category are Avassa, Indie Picks, Jaipur Kurti, Indo Era, Aks, Levis, Dnmx, Biba, Nike, Ishin, Skechers, Baggit, Steve Maiden, Marks & Spencer, Superdry, and Project Eve.

MEN: Let’s start with Topwear which includes T-shirts, shirts, sweatshirts, jackets, sweaters, blazers & Waistcoats, Suits, and Sports And Activewear. The Bottomwear has Jeans, Trousers, shorts, track pants and Joggers, Pyjamas, and Lounge Shorts.

Footwear has Sneakers, Casual Shoes, Sports Shoes, Formal Shoes, Sandals, and Flip-flop. Men Accessories includes Sunglasses, Belts, Ties, Scarves & Mufflers, Precious Jewellery,

HOME & KITCHEN: This section has Bed Linen, cushion & covers, curtains & accessories, carpet, rugs, & Dhurries, Dining & Kitchen, Bath, Stationery. Exclusive brands of this section Indie Picks, Muji, Portico, Stellar Home. Featured Brand is Swayam, Ddecor, Maspar, Trident, Story At Home, Raymond Home, Sej By Nisha Gupta, Chumbak, Layers, Bellacasa, Romee, Arrabi, Bianca, Home Sizzler, House This, Houzzcode, Salona Bichona, Sheen Decor, Shades Of Life, Soumya.

STORES: This section has multiple stores to explore. AJIO LUXE is the store for all the international & luxury brands. The brands it covers are Self-Portrait, 7 For All Mankind, ALLSAINTS, Cult Gaia, Diesel, Adidas, Emporio Armani, Michael Kors, Hugo Boss, Coach, Kate Spade, Tumi, DSQUARED2, Paul Smith, Bally, Villeroy & Boch, Jimmy Choo, Salvatore Ferragamo.

AJIO GOLD has all the premium international brands. The brands to binge on here are Scotch & Soda, GANT, Aldo, Superdry, Calvin Klein, GAS, Steve Madden, A/X ( Armani Exchange), ANTONY MORATO, Brooks Brothers, Satya Paul, New Balance, Marks & Spencer, Beverly Hills Polo Club.

They have made many categories to make your shopping easier. Categories here are Shop By-Products, ChartBusting Trends, and many more.

Ajio Fashion style

The next store is TRENDS, which has many brands to explore. Some of the best brands of TRENDS are Performax, fusion, FRENDZ( For girls age 2-8 yrs), Teamspirit, network, DNMX, Siyahi, fig, FRENDZ infants, JOHN PLAYERS, NETPLAY, POINT COVE (California Clothing Company), avaasa, and Character Shop.

The TRENDS section in Ajio app has overall all the products which are available on the offline store. Here also you can shop by products and categories. It has the same layout as the HOME PAGE of Ajio. Recently TRENDS and MAX fashion (One of the known fashion brands) have collaborated in online stores. The app also provides you with the location of the TRENDS offline store near you.

Recently as the festive season is going on, they have made a special category which recommends you trendiest fashion style and products that you can try on. Ajio name the category TRENDSETTING FLAVOURS FOR FESTIVITIES.

ACCOUNT: This section of the app shows your profile, orders, Ajio Wallet, Rewards. Also from here, you can get your code and invite friends & earn Rs.100. Coupons, saved cards, game zone, and any queries or problem customer care are available here. The general questions with answers are also mentioned here to solve customers’ basic queries.

WISHLIST: This section is for things or products you wish to buy in the future with the best of deals. So basically while exploring the app one can add products to the wishlist and buy that later.

BAG: This section shows you the product which you have to add to buy in recent time.

Conclusion

Overall the Ajio app is simple, easy to run with a user-friendly interface. You can find good quality products at a minimal price. The process of buying products or returning products is quite smooth.

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